One partner, one plan, one team accountable.
Drivvr runs dealership marketing in six groups: strategy and performance; paid search and social; search and AI visibility; creative and web; OTT, mail and text; and consulting. One team is accountable for the plan, with an independent read on every vendor. Pricing is scoped per store by brand, market and media spend.
Who is grading your vendors?
A 1:1 performance manager and vendor oversight across every tier. The analytical layer between your store and every dollar you spend.
Co-op management
Stop leaving co-op money on the table.
Co-op is free money with homework attached. We take the full lifecycle off your desk: pre-approval before campaigns launch, compliance review on every asset, and claim submission until the funds land.
Best for. Franchise and multi-brand stores with co-op budgets and OEM programs that punish sloppy paperwork.
Performance management
Your outsourced performance team.
A 1:1 performance manager, monthly strategy calls, a reporting dashboard your whole team can read, and optimization between calls. No mystery metrics, no vendor spin.
Best for. Stores and groups that want accountability on their marketing without adding headcount.
Vendor management
Someone in your corner at every vendor call.
Most dealers pay two to four marketing vendors with no independent referee among them. Monthly reviews and consolidated reporting, so vendors perform for you, not for their own renewal.
Best for. Dealers juggling vendors who suspect overlap, waste or grade inflation.
Is your paid media tied to the cars on your lot?
Search, VLA, Meta and TikTok, tied to live inventory and reported in one place. Google Premier Partner.
Paid search and VLA
Google Search and Vehicle Listing Ads, tied to your inventory.
We start with the two channels that matter most for in-market shoppers, then expand into display, video and Microsoft Ads. Vehicle feeds put your inventory, price and photos in front of the shopper before the click.
15 to 25% conversion lift from vehicle feeds on search ads, measured within 90 days.
Paid social
Social that produces leads, not just likes.
Facebook, Instagram and TikTok, run for leads with Messenger and lead forms. Creative kept native to each channel, inventory-driven, and reported in one place.
25 to 60 appointments a month through Facebook Messenger. Chevy and GMC dealer, Pennsylvania.
Can AI tools read your store's site?
Be easy to find, whether the shopper asks Google or asks AI. SEO, Google Business Profile, reviews and content built for AI answers.
Generative engine optimization
When shoppers ask AI, give it your facts to quote.
The foundation that makes your store citable, then priority visibility work and up to three optimized pages a month, written so AI tools can read, quote and cite them on high-intent local questions.
25% of new-vehicle buyers used AI tools while shopping.
Search engine optimization
Own your own backyard on Google.
Google Business Profile, clean local listings and a monthly review, then keyword research tied to your inventory, technical audits and a content plan that compounds month over month.
+79% website users and +213% key events, year over year. Mazda dealer, Arizona.
Is your site keeping the leads you paid for?
Brand, display and email creative, plus site speed and conversion. A creative department and a faster website, without the payroll.
Creative services
A creative department without the payroll.
Social graphics, display ads, HTML email, website banners and SEM creative, with monthly refreshes so your ads do not fatigue in market before your budget does.
Best for. Stores running steady campaigns that need a reliable creative pipeline.
Website optimization
Make your best salesperson faster.
Speed and conversion work with monthly recommendations. We find where shoppers stall, and we remove cancelled tools and orphaned tags that still load on the site.
Best for. Any store spending on traffic. Sending paid clicks to a slow site is buying water for a leaky bucket.
Are streaming, mail and broadcast measured with your digital?
Streaming TV, direct mail and text campaigns, plus TV, radio and outdoor, bought with the same discipline as digital and reported in the same place.
OTT, mail and text
Streaming TV, mail and text, measured with your digital.
Connected TV and streaming, direct mail with tracking built in, and text and email campaigns to your own customers and conquest lists.
30 vehicle sales from a 30-day direct mail campaign. Ford dealer, Pennsylvania.
Traditional media
TV, radio and outdoor, bought like we buy digital.
Traditional still moves metal in the right markets. Media buying for television, radio and outdoor with real daypart and market strategy, negotiated rates and the same measurement everywhere else gets.
Best for. Stores in markets where broadcast and outdoor still drive showroom traffic.
What if the problem is not the marketing?
Want the strategy without the agency? On-site consulting and virtual advisory from vetted specialists in sales operations, fixed operations, inventory, BDC, people and process, and exit planning.
More leads don't fix a broken sales process. They expose it.
If the sales floor cannot close, buying more leads makes the number worse. Fix the floor first. We can bring in a consultant for that instead of selling you more media.
Looking for something specific?
- Strategy and performanceCo-op, performance and vendor management.
- Paid search and VLAGoogle Search and Vehicle Listing Ads, then display, video and Microsoft Ads.
- Paid socialFacebook, Instagram and TikTok, with Messenger and lead forms.
- AI visibility and GEOContent and structure that make your store citable in AI answers.
- SEOGoogle Business Profile, local listings, keywords and technical audits.
- Creative and webCreative services, site speed and conversion.
- OTT, mail and textStreaming TV, direct mail and text, measured with your digital.
- Traditional mediaTV, radio and outdoor, bought like digital.
- Fixed opsSix channels, one plan for the service drive.
- ConsultingVetted consultants for the floor, the BDC and the service drive.
Not sure where to start?
Tell the Guide what is going on at your store. It asks a few short questions, then gives you a plain read on the likely problem and the one or two services that address it.
Start with the audit.
Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.
Or call (844) 3-DRIVVR