TV, radio and outdoor, bought like digital.
Traditional still moves metal in the right markets. Drivvr buys television, radio and outdoor for dealerships with real daypart and market strategy and negotiated rates, then holds it to the same measurement discipline as every digital channel.
What does buying traditional like digital mean?
A plan before the buy, a negotiated rate on it, and a read on what it produced after. The same questions we ask of a search campaign.
Television
Dayparts and stations chosen for the shoppers in your market, not for the package a station wants to sell.
Radio
Market and daypart strategy built around when your buyers are listening and your showroom is open.
Outdoor
Placements picked for the roads your customers actually drive.
Is traditional right for my store?
Traditional still moves metal in the right markets.
It is best for stores in markets where broadcast and outdoor still drive showroom traffic. If yours is not one, we would rather move that budget to a channel that is, inside the budget you already have.
Not sure where to start?
If your budget is on autopilot, set by last year's line items, tell the Guide. It asks a few short questions, then gives you a plain read on where to start.
Start with the audit.
Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.
Or call (844) 3-DRIVVR