Calculator

How big is your lead pile?

Every lead that does not close rolls forward into the CRM. At 1,000 leads a month and a 10% close, 2,700 leads are sitting unworked by day 90, and re-engaging just 2% of them is 54 more sales with no new lead spend. Enter your own numbers below.

Last updated October 12, 2026

The lead waterfall

What is sitting in your CRM right now?

Move the inputs. The math updates as you go.

Leads a month 1,000

Close rate 10%

2,700Leads sitting in the CRM that nobody has worked, ninety days in900 roll forward every month after a 10% close

54More sales from re-engaging just 2% of that pileNo new lead spend

Illustrative math, the same model as the deck: leads that do not close roll forward for three months, and 2% of the pile is re-engaged into a sale. Your real close rate by lead age changes the answer.

We rerun this with your real numbers before we quote anything.

Request a demo

The math

How does the calculator work?

Plain arithmetic, the same model as the deck. No AI, nothing hidden.

Deck example: 1,000 leads a month, 10% close
Step	Formula	Example
Roll forward each month	Leads × (1 − close rate)	900
Unworked at 90 days	Roll forward × 3 months	2,700
Added sales	2% of the 90-day pile	54

222 of 600 sales came from leads older than 30 days.

Illustrative store, six months, 6,000 leads

Next step

We rerun this with your real numbers.

Before we quote anything, we pull your CRM by lead age and show you the actual pile, and who should be working it.

FAQ

Questions about the pile

How is the unworked lead pile calculated?

Leads a month times the share that do not close, carried for three months. At 1,000 leads and a 10% close, 900 roll forward each month, so 2,700 are in the pile at day 90.

Why re-engage only 2%?

It is a deliberately small number. The point is that even a sliver of the pile is real sales. On an illustrative store over six months, 222 of 600 sales came from leads older than 30 days.

Who works a 180-day-old lead?

Usually nobody, because nobody staffs a BDC to work 180-day-old leads by hand. That is the gap. Strategy and performance and BDC consulting are where we start.