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Strategy and performance

Someone in your corner at every vendor call.

Strategy and performance is the layer between your store and every dollar you spend. It covers co-op management, a 1:1 performance manager, and vendor management: an independent referee across two to four vendors, so every vendor is graded by someone other than themselves.

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Co-op management

Are you leaving co-op money on the table?

Co-op programs are free money with homework attached, and most stores lose dollars to missed deadlines and rejected claims. We take the full lifecycle off your desk.

Includes. Pre-approval coordination before campaigns launch, compliance review on every asset, and claim submission and follow-through until the funds land.

Best for. Franchise and multi-brand stores with co-op budgets and OEM programs that punish sloppy paperwork.

Performance management

Who answers for my marketing each month?

A 1:1 performance manager. A monthly pulse on what your marketing is actually doing, plus the bandwidth to act on it. No mystery metrics, no vendor spin.

Includes. Monthly strategy calls, a monthly performance report, an independent read on every vendor, budget that follows your inventory and your goals, and optimization between calls.

Best for. Stores and groups that want accountability on their marketing without adding headcount.

Vendor management

Who referees my vendors?

Most dealers pay two to four marketing vendors and have no independent referee among them. We provide oversight with monthly reviews, consolidated reporting and active collaboration, so vendors perform for you, not for their own renewal.

25%+of many dealer marketing budgets goes to vendor fees and markupSource: Drivvr estimate, 2026
1.9xhigher marketing cost per sale at stores leaning hardest on third partySource: one 20 group, 17 stores, 90 days of CRM data
Ask your current agency
  1. 01

    Do they talk about your business, or about clicks and looks?

  2. 02

    Do they know how your CRM leads get worked?

  3. 03

    Are Tier 1, 2 and 3 bidding on one shopper?

  4. 04

    What runs on your site? Is any of it used?

  5. 05

    Do you own your ad accounts, or do they?

No straight answers? That's a marketing agency. Read the full comparison.

The Drivvr Guide

Not sure where to start?

If every vendor report says the vendor did well, tell the Guide. It asks a few short questions, then gives you a plain read on where to start.

Next step

Start with the audit.

Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.

Run the auditRequest a demo

Or call (844) 3-DRIVVR

FAQ

Questions dealers ask

What does a performance manager do?
A 1:1 performance manager runs monthly strategy calls, sends a monthly performance report, gives you an independent read on every vendor, moves budget to follow your inventory and your goals, and optimizes between calls. Think of it as an outsourced marketing performance team, without adding headcount.
What does vendor management include?
Oversight for two to four vendors, a monthly performance review, consolidated reporting and active collaboration with each vendor. The point is an independent referee, so vendors perform for you, not for their own renewal.
How does co-op management work?
We handle the full lifecycle: pre-approval coordination before campaigns launch, compliance review on every asset, and claim submission and follow-through until the funds land.