Do you have a performance agency?
Or a marketing agency? Most stores have a lead conversion problem, not a lead generation problem.
Free. A score out of 100 in about three minutes. Or request a demo.
What we hear from dealerships like you.
Tap the one that sounds like your store. The Guide will ask four quick questions and tell you where to start.
If two of these are true at your store, the next ten minutes are worth it.
Shoppers are asking AI first.
The shopper shows up with a shortlist the AI built, not one you built.
Two different games, one shopper.
AI tools also get it wrong. They invent trims and mix model years. Your website is the fact check, and if it cannot be read, the answer gets guessed.
| Traditional search | AI search | |
|---|---|---|
| The result | Ten blue links, the shopper picks one | One answer, built from the sources the AI trusts |
| How you win | You rank on keywords and links | You get cited for clear facts |
| What works | Title tags sell the click | Q and A and structured data get read |
| What you measure | Sessions and rank position | Whether you are mentioned |
You are no longer competing for a click. You are competing to be the answer.
The lead waterfall.
Close rate is half the story. The other half accumulates. Move the inputs. The defaults are the deck example: 1,000 leads a month at a 10% close.
Illustrative math, the same model as the deck: leads that do not close roll forward for three months, and 2% of the pile is re-engaged into a sale. Your real close rate by lead age changes the answer.
We rerun this with your real numbers before we quote anything.
Request a demo222 of 600 sales came from leads older than 30 days.
Illustrative store, six months, 6,000 leads
More than a third of the volume came out of the pile everyone had written off. Nobody staffs a BDC to work 180-day-old leads by hand.
Where the money actually goes.
Fees, not media
Over 25% of many dealer marketing budgets is vendor fees and markup. Ask for the itemized invoice.
Bidding against yourself
Three vendors, one keyword, one shopper. You pay three times for the same customer.
Paying for leads, not results
Channels that make leads and never make sales keep their budget every month.
Orphaned code
Cancelled chat and tools still loading on the site, still slowing it down, sometimes still billing.
Pull your site tag list and your accounts payable list. Put them side by side.
What this costs you every month.
Example math on a 100-unit store. We rerun this with your real numbers before we quote anything.
| Where it leaks | What it looks like | Monthly cost |
|---|---|---|
| Unworked leads | 2% of a 2,700-lead pile | 18 units a month |
| Vendor fees and markup | 35% of a $28,000 budget | $9,800 |
| Overlapping paid search | Three vendors bidding the same keyword | $1,500 to $3,000 |
| Orphaned tags and tools | Cancelled vendors still on the site | $500 to $2,000 |
| Invisible in AI answers | Shortlist built before you get a click | Unmeasured, and growing |
Most dealers are not underspending. They are flying blind at full speed.
Every line here is fixable inside your current budget.
What the stores winning this are doing differently.
- 01
Be the answer
Pages written the way shoppers ask, marked up so AI can quote them. Not a brochure.
- 02
Ask the store anything
Every answer from the store’s own data, in seconds, instead of six logins and a spreadsheet. That is what we are building with Ask Dealer.
- 03
Move the money first
Reallocate fees and overlap before adding a dollar. Most stores find the budget they need inside the budget they have.
None of this requires a bigger budget. It requires a different one.
Meet Ask Dealer.
One private AI for the whole store. It reads your DMS, CRM, inventory, email and calendar, and answers anything you would ask your best manager, from the morning report to the 20 group supplement.
One partner, one plan, one team accountable.
- Products and Ask DealerMarketing reporting and inventory intelligence today. Ask Dealer, the AI that answers anything about your store, is coming in 2027.
- Search and AI visibilityBe the answer on Google and in AI. GEO, SEO and Google Business Profile.
- Paid mediaSearch, VLA, social and streaming TV, tied to live inventory.
- Fixed opsSix channels, one plan for the service drive.
- ConsultingWhen the floor is the problem. Vetted consultants for sales, BDC and fixed operations.
Campaigns that move metal.
Reputation0→459Google reviews, at 4.7 starsKia dealer, New Jersey
Sales strategy#1New Honda retail volume, 2025Honda dealer, Pennsylvania
Direct mail30Sales from a 30-day mail dropFord dealer, Pennsylvania
Social and Messenger25–60Appointments a month on MessengerChevy and GMC dealer, Pennsylvania
Digital and SEO+79%Website users, key events up 213%Mazda dealer, Arizona
Email11Cars from one conquest emailNissan dealer, Pennsylvania
Performance marketing+275%Ram sales, 63 to 171 unitsRam dealer, IllinoisSource: Drivvr client campaigns. Year-over-year where noted.
“[Drivvr] has been an outstanding marketing partner for our dealership. Their team consistently delivers across every aspect of our digital marketing strategy.”
Automotive group, Pennsylvania
“[With Drivvr] as a partner, this year we’ve been able to reclaim our ‘Dealer of the Year’ award at Chevrolet for the 6th time and also have become the number one Ram Dealership in the state of Illinois.”
Chevy CDJR, Illinois
“They are more than just an advertising agency. They’ve become a trusted partner and extension of our team.”
Dodge Chrysler Jeep Ram, Pennsylvania. A client for eight years.
- 350+Rooftops running Drivvr marketing
- 17 yearsIn dealership marketing, since 2009
- Top 3%Google Premier Partner
- FeaturedAI Business Review
- On stageAI4 and the New York AI Summit
We are not right for every store.
If the sales floor cannot close
More leads expose a broken sales process. They do not fix it. Fix the floor first. We can bring in a consultant for that instead.
If you want the cheapest vendor
We are not the low bid. We are the one who tells you which of your current line items to cancel.
If the data stays locked
No CRM or DMS access means we are guessing with you, and guessing is what you already have.
If none of those are true, the rest is just execution.
Your first 90 days.
- 01Days 1 to 30
Run the audit. Fix the first item on it. Add FAQ content with schema, allow AI crawlers, reconcile tags against accounts payable.
- 02Days 31 to 60
Reallocate the budget off the invoice review. Kill the overlap. Put an independent read on every vendor, so none of them grades its own work.
- 03Days 61 to 90
Build the first content pages, launch the reallocated media, start working the pile. Re-audit at day 90. The score is the score.
You will know inside one quarter whether this works.
Start with the audit.
Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.
Or call (844) 3-DRIVVR
Questions dealers ask
What is the difference between a performance agency and a marketing agency?
What is GEO for car dealerships?
How much of a dealer marketing budget goes to vendor fees?
What does the Drivvr audit score?
Do I own my ad accounts?
How long does setup take?
What is Ask Dealer?
What does Drivvr cost?
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