Answers to the questions dealers ask.
Every article here is titled as the question a dealer principal or general manager actually asks. The short answer comes first, every number carries its source, and comparisons sit in real tables.
What are we answering next?
The questions dealers ask us most. Each one gets its own article.
What is GEO for car dealerships?
What generative engine optimization changes on a dealer site, and how to tell whether AI tools can read yours.
How much of a dealer marketing budget goes to vendor fees?
How to read an itemized invoice and find the markup between your budget and the media.
Should Tier 1, 2 and 3 bid on the same shopper?
What happens when three tiers bid on one keyword, and who pays for it.
What should a dealer audit on their website for AI search?
What the Drivvr audit checks, what each one means and how to fix it.
How should a dealer set a marketing budget?
Starting from inventory and the store’s goals instead of last year’s line items.
What happens to leads older than 30 days?
Why the pile in your CRM still sells, and how stores work it without adding headcount.
Want the answer for your own store?
Three free tools. Each one takes a few minutes and uses your numbers, not ours.
Your website scored out of 100 on speed, SEO basics, leads, expired offers and AI search readiness.
Run the audit Lead pile calculatorHow many unworked leads sit in your CRM at 90 days, and what re-engaging 2% of them is worth.
Open the calculator Budget leak calculatorAn estimate of what fees, overlapping paid search and orphaned tools cost you each month.
Estimate your leakStart with the audit.
Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.
Or call (844) 3-DRIVVR