ProductsServicesResultsInsightsAboutCalculatorsContact
Run the audit(844) 3-DRIVVR
About Drivvr

Built on time spent on the lot.

Drivvr is a performance marketing and data company for car dealerships, 17 years in dealership marketing, since 2009. An Anshar Labs company, led by Pinaki Saha, Dan Moore and Jim Justinich, with 35+ operators behind them.

Last updated

Pinaki Saha and Dan Moore in conversation
The acquisition: Dan Moore and Pinaki Saha on why Anshar Labs bought Dealer World, and what changes for dealers.
Leadership

Who runs Drivvr?

Pinaki Saha

Pinaki Saha

President, Owner and Chairman of the Board
“We look for businesses where AI can do something meaningful, not just something impressive. Dealer World … is precisely that.”
Dan Moore

Dan Moore

Chief Executive Officer
“We built this for dealers who are tired of vanity metrics.”
Jim Justinich

Jim Justinich

Chief Revenue Officer
“Every conversation starts the same way: what does a win look like on your lot?”

Behind them, 35+ operators: performance managers, paid media and SEO specialists, designers, analysts and support.

Our story

Where did Drivvr come from?

  1. 012009

    Founded

    Troy Spring starts Dealer World, a dealership marketing agency built on operator experience, including four dealerships run before founding it. Not agency theory. Time spent on the lot.

  2. 022026

    Drivvr is born

    Anshar Labs acquires Dealer World and pairs its dealership marketing with AI and data science. Dealer World becomes Drivvr. Same team, same relationships, a bigger game.

  3. 03Today

    In market

    350+ rooftops run Drivvr marketing. Google Premier Partner, the top tier of the Google Partners program, where fewer than 3% of agencies qualify.

We run your marketing like we own the business.

Thought leadership

Where do dealers hear from us?

On the stages and in the rooms where dealers and the AI industry work out what comes next. That is where the ideas behind Drivvr get pressure-tested.

National AI stages

On stage at AI4 and the New York AI Summit, on what real data science does for retail.

20 groups

A presenter to dealer 20 groups and the conferences where operators sharpen their game.

Featured coverage

Featured in AI Business Review, on knowledge graphs and the future of dealer intelligence.

See where to find us next

Next step

See it with your numbers.

Bring 90 days of CRM data, your vendor invoices and your inventory. We show you where the money leaks and build a same-budget plan before you commit to anything.

Or call (844) 3-DRIVVR

FAQ

Questions dealers ask

Is Drivvr the same company as Dealer World?
Yes. Troy Spring founded Dealer World in 2009. Anshar Labs acquired Dealer World in 2026 and it became Drivvr. Same team, same relationships.
Who owns Drivvr?
Drivvr AI LLC is an Anshar Labs company. Pinaki Saha is President, Owner and Chairman of the Board.
How long has Drivvr been in dealership marketing?
Since 2009. Today 350+ rooftops run Drivvr marketing, and Drivvr is a Google Premier Partner, the top tier of the Google Partners program.