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Fixed ops marketing

Six channels, one plan for the service drive.

Drivvr runs fixed ops marketing across six channels: DMS advertising, service email, SEO service pages, Google Business, direct mail and paid search. The plan starts from your real service database, and every channel is aimed at filling the service drive.

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The six channels

What fills a service drive?

Six channels, planned together, so the same customer is not hit three ways and the shopper down the road is not missed.

DMS advertising

Targets your real service database to bring customers back to the drive.

Service email

CRM and conquest deployments to service customers.

SEO service pages

Local pages that outrank competitors without paid spend.

Google Business

Fresh posts so local customers find your drive first.

Direct mail

Service mail with QR codes that track real traffic.

Paid search

Ads on service searches from shoppers ready to book.

Accountability

How do I know it is working?

Every channel aimed at the service drive, in one report.

Six channels, one plan and one report. If a channel is not working, it does not keep its budget. And if the drive cannot take the work, that is a process problem, and our fixed operations consultants are the better call.

The Drivvr Guide

Not sure where to start?

Tell the Guide what is going on at your store. It asks a few short questions, then gives you a plain read on the likely problem and where to start.

Next step

Start with the audit.

Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.

Or call (844) 3-DRIVVR

FAQ

Questions dealers ask

What is fixed ops marketing?
Marketing for the service and parts side of the dealership. Its job is filling the service drive: bringing your own customers back to the drive and winning service work from shoppers nearby.
What is DMS advertising?
Advertising that targets your real service database, the customers already in your DMS, to bring them back to the drive. It starts from people who have bought or serviced with you, not a rented list.
What if the service drive itself is the bottleneck?
Then more marketing will not fix it. Drivvr's consulting network includes fixed operations specialists for service drive efficiency, labor rates and parts workflow. See consulting.