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OTT, mail and text

Streaming TV, mail and text, measured with your digital.

Drivvr runs connected TV and streaming, direct mail, and text and email campaigns for dealerships, and reports them alongside search and social instead of in a separate binder. Each channel is planned around your inventory and your goals, and it keeps its budget only if it works.

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Last updated

What runs

What runs in OTT, mail and text?

Three channels most stores buy from three different vendors and never read side by side. We run them as one plan.

OTT and streaming TV

Connected TV and streaming, aimed at your market and measured with the rest of your digital.

Direct mail

Targeted drops with QR codes that track real traffic, for sales and for the service drive.

Text and email

Campaigns to your own customers and to conquest lists, deployed from the CRM.

Proof

Do mail and email still sell cars?

30vehicle sales from a 30-day direct mail campaign. Ford dealer, Pennsylvania.Source: Drivvr client campaigns
11cars sold from one 50,000-recipient conquest email. Nissan dealer, Pennsylvania.Source: Drivvr client campaigns

The channel is not old or new. It is measured or it is not.

The Drivvr Guide

Not sure where to start?

If your budget is on autopilot, set by last year's line items, tell the Guide. It asks a few short questions, then gives you a plain read on where to start.

Next step

Start with the audit.

Give us your website and your last invoice set. You get the scored audit and the budget review before you commit to anything.

Run the auditRequest a demo

Or call (844) 3-DRIVVR

FAQ

Questions dealers ask

What is OTT advertising for a car dealer?
OTT, or over-the-top, means ads on connected TV and streaming services instead of cable. It reaches shoppers in your market on the screen they actually watch, and it can be measured with the rest of your digital.
Does direct mail still work for dealerships?
It can. A Ford dealer in Pennsylvania sold 30 vehicles from a 30-day direct mail campaign. Source: Drivvr client campaigns. Mail works best when it is targeted, tracked and read next to everything else.
How do you measure streaming TV, mail and text?
In the same report as search and social, not in a separate binder. Mail carries QR codes that track real traffic. If a channel is not working, it should not keep its budget.